Dr Petar Čolović is an Associate Professor at the Department of Psychology, Faculty of Philosophy, University of Novi Sad, Serbia. His primary research interests are in personality psychology and individual differences, most notably psycholexical studies and the interplay of the traditional psycholexical paradigm and natural language processing. At the same time, Petar is interested in addressing the ever-present issues in personality research (traits-situations interaction, variable- and person-centred approaches to personality, traits’ physiological foundations) using advanced technologies and complex methodological approaches.